The Un-Sales Pitch For Your Home Networking Business
Posted on 01. Dec, 2009 by EMO Admin in How To Start A Home Based Business
People hate a sales pitch. People are able to see a sales pitch from a mile away. And you can be certain that there is no better way to upset people. No one wants to be pitched a business with a hard sell. It invades their space and time.
Rather than going immediately to a sales pitch try the “un-sales” pitch. It involves training the consumer, providing information and creating buzz. When you first start talking to someone it should be your goal to get to know the person, ask them about their business or what their goals are of starting a business, get them engaged and talking to learn what’s important to them. You intend to build a relationship that will bring more referrals, instead of one quick sale or turning them off so they leave feeling pressured.
Most people have reservations about home businesses because they believe the opportunity is nothing but a scam. Leading off with a sales pitch without developing the relationship will usually lead to rejection. The idea with network marketing is to promote yourself and build relationships. If you provide a website that is full of helpful information instead of putting up content that is just trying to get someone to join your business, the more likely they will keep coming back to your site and they will eventually ask to join your business without ever asking them to.
If you are not sure what to put on your website try writing “how to” articles. People that are in home businesses are always looking for help to grow their business and “how to” articles are a great way to get them to come back to your website on a repeat basis. Providing these kinds of articles can build a huge fan base of people who trust and respect what you have to say and are more likely to buy products you recommend or join your business. Allowing comments to articles is a way to get people talking. Always check your comments section to reply to comments to build a rapport with readers.
You are attempting to educate them about how network marketing can help them in the same way it did you. They will have many questions as to how it all works, what they get out of it, how much work they will have to put into it and how much money they can make. There are many questions and concerns people are going to have and it’s your job to answer them without adding any pressure. Another concern is they may not have a lot of training. Or they live in a small town and don’t know a lot of people. If you provide articles or other content that will show people how to build and advertise their business you will create a loyal follower.
Network marketing can be a lucrative business and the more followers you have on your site, the more likely you can build your down line with actual members who are making money for you.
Carin Davis is the editor and webmaster of http://www.CarinDavis.net. A site dedicated to the development and training for Network Marketers and Home Business Owners.
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